NXL Recruiting

NXL Recruiting is an innovative web app designed to connect student athletes with coaches, colleges, and athletic scholarships. By allowing students to build their profiles, NXL Recruiting helps athletes showcase their talents and achievements to potential colleges, making it easier for them to be discovered and recruited. The platform encourages students to start their journey to the next level by providing a seamless and user-friendly experience.

The project involved developing a cohesive brand identity and designing the web app and marketing site to ensure an engaging and intuitive experience for both student athletes and college coaches.

The role responsibilities as creative director and design included directing the brand development while personally designing the web app and marketing site for NXL Recruiting. This involved creating a user-centric interface for the web app and a professional, engaging marketing site that reflected NXL Recruiting's mission to connect student athletes with college opportunities. The branding emphasized a strong visual identity that resonates with both athletes and coaches.