Russell Athletic

Russell Athletic, a renowned sports apparel brand, launched a marketing campaign for their Heritage Collection, which draws on the brand's rich history and nostalgic appeal. The campaign required lifestyle shots that authentically represent the brand and evoke a sense of nostalgia for their classic apparel line.

The project involved planning and executing a photoshoot across multiple locations, capturing lifestyle images that reflect the Heritage Collection's timeless and nostalgic essence.

The role responsibilities included planning and executing a comprehensive photoshoot for Russell Athletic's Heritage Collection marketing campaign. Responsibilities included finding models, booking locations, and coordinating logistics. It also included capturing the lifestyle shots across numerous locations.. The images were used to enhance the marketing campaign, effectively conveying the Heritage Collection's essence and engaging the target audience.