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Undefined Rolls
Project type
Branding, Web
Role
Creative Director, Designer
Undefined Rolls is a boutique LGBTQIA+ owned business specializing in handcrafted resin dice that add a touch of magic and enchantment to game nights. Each die is meticulously crafted by artisans who infuse their creations with mystical elements, including glittering constellations, swirling galaxies, and enchanted forests. These unique dice sets reflect the personality and adventure spirit of their users.
Developed the branding for Undefined Rolls, establishing a visual identity that reflects the enchanting and unique nature of their handcrafted resin dice. Designed a visually appealing and user-friendly e-commerce website that showcases the magical quality of the dice, provides detailed product information, and facilitates easy online shopping. The design strategy aimed to create a sense of wonder and enchantment, aligning with the brand's mission to bring magic to every game night.
